That only shows the early release/beta key. After a good bit of poking around, I did find a phone number, which had me go that route, but since it wasn't an official release key, they couldn't do any more. That got me sent to call Origin.
Origin did give me a key over the phone, so that's done. Apparently, it's not an uncommon problem. When I called and said I'd not received a key for a game I'd purchased, the rep's almost experated reply was "SWTOR, right?" It seems that a lot of people never got the keys for digital download preorders.
I dunno. It's left me frowning a good bit. I wasn't getting seriously into it during early release, but was giving it a go. Now that I'm far far behind anyone else, I'm not sure I'll stick with the game.
I do know that my first digital game purchase will also be my last. I'll stick with actual physical box n discs from now on.